One of my biggest methods of advertising has been word of mouth. If I'm doing something right, hopefully folks will pass that along, and give me the chance to show someone else. I try to pass that favor on when I can to other small businesses that have impressed me.
Today, I'm going to plug my friends in the band Crusader. I first heard these guys when I saw an Anvil concert at Reggies Rock Club. They were one of the opening acts, and during one of the intermissions before Anvil hit the stage, I met up with singer Hoagy at the merchandise table. I'd enjoyed their set, and picked up a copy of their self-produced EP Rise Of The Templars. I was barely home at 3am when I had the CD in the computer, ripped and transferred to my mp3 player.
I've seen them quite a few times since. I really got into their music. I'm not quite alone, as a review from opening for Sabaton questioned why they were out first. After putting on a few shows during the summer, the guys took a bit of time off before preparing to head to the studio to record their full length album, due out around March, 2013.
I look at bands as "small businesses" too. They pour their all into their product, and in this case, the profit of that work is going into the funding of producing the upcoming album. Between performances, sales, and a fundraising campaign, they've got the money together to hit the studio and crank out something great.
Metal may not be everyone's cup of tea. The sound is somewhat reminiscent of NWOBHM, with some touches of punk. I could hear elements that reminded me of other groups I enjoy - Motorhead, Manowar, Iron Maiden, and Bolt Thrower for instance. At a couple shows, someone likened Hoagy to Glenn Danzig.
They're a good group of guys, who are putting out a good product. I'm glad to give a pitch for them, as I believe they've got what it takes to take it from the local scene to headlining.
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